Before the iPhone, smartphones were almost exclusively used by enterprise market.

Since then, the market has become larger, with lots of new users entering it, and two niche markets emerging: the power-users and the techno-chic.

The smartphones market has different competitor equipments from well established brands, such as Nokia, Blackberry, HTC, Palm, Samsung and LG.

Optimus decided to make the touch a key element in the marketing campaign created for launching the equipment.

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