Once more, the Portuguese professionals from the Tourism and Culture industries gathered to learn more about technology and how to use it to promote their business.
Reginaldo Rodrigues de Almeida, teacher at Universidade Autonoma and host of TV program "Falar Global" introduced the speakers and themes of the session.
Miguel Fonseca, expert in technology and interactive systems, introduced the audience to the wonderful new world of touch and multitouch, and explained how these technologies are being used all around the world to enhance the tourist experience. New York and Manchester were some of the case studies presented.
Next, João Neto, head of the Portuguese Association of Museums, spoke about the ecosystem Museum-City-Tourism, and how each can benefit from the others and how an integrated offer can be done.
Then, Nuno Gusmão, expert in interior design and environments, highlighted the importance of the environment within the space, and showcased some examples of how good design enhanced the user's global experience.
Finally, the host Reginaldo Rodrigues de Almeida lead a debate where people shared doubts and points of view to the speakers.
In the end, members of the audience were given the opportunity to interact with some interactive equipments that were available while enjoyed a coffee break. |
