Media Markt bet on a large format communication and used the Displax™ Moovit to strengthen its image and demonstrate their creativity to their customers.

With 30 years old, Munich Media Markt seems increasingly like a space reserved to the customers and their needs: "great runners, great variety, more sales but lower profits."

The projection of images, the richness of contents and the possibility of playing with the ground and interact make the Displax™ Moovit a success in this area, demonstrating the success of the concept behind this market sector.

The Displax™ Moovit is a real video-projection floor display, where images appear, similar to a dynamic carpet, being therefore, a revolutionary concept. All you need to do is walk over an interactive surface to feel the floor come alive, and any floor can be turned into an interactive surprising surface.

In 1989 Media Market began its projection at Europe. Now the group has about 540 stores in 16 countries.

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