ANF

Portugal has one of the best pharmacy networks in Europe, providing to the population a very high quality assistance  service.

Portuguese pharmacies are integrated with the National Healthcare Service and must abide with regulations that ensure a good service altogether to the general population. In any city of Portugal there is always at least one pharmacy available, 24 hours per day, 365 days per year, ensuring access to medication at any time.

Pharmacies in Portugal deeply care about the quality of the service that is given and are constantly working to improve and modernize their facilities and equipments.

They provide a very wide array of services, from medication dispensation to other health related services that vary according to the patient needs as well as the population served.


GLINTT Farma

Glintt operates in the pharmaceutical sector and has a profound knowledge of the processes and procedures required to operate in this market. Its role is to help pharmacies to reduce the inefficiencies in their organization and to have an effective control of its operations.

Glintt also helps integrating processes using technological management tools.

The pharmacies market, once a very stable and calm sector, has become highly competitive and is suffering a lot of changes.

The competition has increased a lot and the need to break the clutter is bigger than ever.

Pharmacies need to highlight products and services they offer to attract new customers and maintain the existing ones.

As pharmacies sometimes work 24 hours per day, it is also important to communicate 24 hours per day.

INTERACTIVE WINDOWS IN PORTUGUESE PHARMACIES:

ALBARELOS - Fafe
ANA BRANCO - Seixal
BARROS - Pombal
CARDOSO - Póvoa de Varzim
D. TERESA - Ponte de Lima
ESTÁCIO - Lisboa
EXPO SUL - Lisboa
FARIA - Moura
FONSECA - Lousã
FREITAS - Montemor-o-Novo  
NUREI - Fernão Ferro
SERRANO - Lousã

A plastic film is placed on the glass, on the inside of the store, with no need to change the glass.

People touch on the glass on the outside of the store.

This technology can be used with projection or with an LCD display, and different sizes are available.

When there is no one interacting with it, the screen saver displays advertisement messages to attract people’s attention.

PRODUCTS
Highlight products, sunscreen on summer and flu medicine on winter, for example.

SERVICES
Promote the additional services available at the pharmacy, such as measuring blood pressure or cholesterol, vaccination or diabetes, among others.

PHARMACIES ON CALL
Schedule with the pharmacies that are on call at night.

EVENTS CALENDAR
Sometimes used with in-store events, other with broader events that might interest the clients and population in general.

DIRECT LINE
Users can leave messages and feedback about the pharmacy.

BACKOFFICE FOR CONTENTS MANAGEMENT
Easily create, update and manage all the contents. Pharmacies can, for instance, replace products, add new events, update services. The pharmacies on call feature synchs with the ANF information and doesn’t need to be updated.

Number of views
How many times has each content been seen?
This helps the contents manager to understand which contents generate more attention from users.

Average: 46.000 views / month, each pharmacy


Number of interactions
How many times have each content been clicked by users. This information tells which type of services or products are more interesting to the population served, hence getting a deeper knowledge into their needs and preferences.

Average: 2.600 interactions / month, each pharmacy

“The first generation of our family, working in the pharmacy  market for more than 60 years, sees new technologies as a tool of the present and with an increasing importance in the near future.
The feedback has been very positive since day one. Customers got used to use the shop window as a tool and communication channel. It is already a distinctive feature of our local brand and something that sets us apart from the other local pharmacies.
New technologies are seen as a critical success factor that can differentiate from competitors and create added value to customers.
What led us to use an interactive window was the fact that we changed premises into a new, bigger and more modern space where such an innovative piece of technology fitted perfectly.
Increasing our awareness and establishing a new communication channel were key factors to select this technology.
The way contents were designed is amazing and all of them are an important part of this interactive window concept.
Users can interact with a wide array of contents of which I would like to highlight the products area. This has the higher visibility and is the one most directly linked to our revenues.
The backoffice is also very important because it allows us to very quickly and independently create and update the contents at any time. Besides that, the user interface is very intuitive and easy to use.”

José Eduardo Coelho
Marketing Officer
Farmácia Faria, Moura


“This innovative communication platform allows users to search and navigate the content they are interested in, according to their needs, quickly and at any time.
The information on the platform is easy to update and to use, allowing better integration of content with the services and initiatives promoted within the pharmacy.
It is thus a form of modern communication, versatile and effective.
Through these interactive windows users interact with contents, images and messages, many health related, get a better service and stay well informed.”

Associação Nacional de Farmácias