Meditel is the first privately owned telecomunications company in Morocco, and began operating in 2000

Telecomunications market in Morocco is at a stage of high growth rate, with increasing number of customers

Meditel is trailing after market leader Maroc Telecom
 
Meditel management is working hard to gain leadership and to differentiate from rivals

Meditel felt the need to provide a new and striking experience to people visiting the brand’s flagship store, in Casablanca, Morocco.

In this space, people will not only enjoy Meditel’s array of products and services but also spend entertaining and fun moments playing with all the solutions available. The goal was not to create a merely commercial space, but to make the store a social place.

DISPLAX partnered with international brand agency EURO RSCG to develop  this project. One of the crucial goals was to combine the brand’s values with state of the art interactive systems.

DISPLAX was responsible for developing custom made equipments, delivering non standard customized equipments and developing interactive multimedia contents for them, meeting the brand values and identity defined by EURO RSCG.

Special area for leisure and entertainment

Custom developed interactive system
63’’ LCD
Gesture recognition interface
Transparent control table with 4 different control hot spots, highlighted by laser
Placing the hand on the top of each hot spot triggers a predefined event

3 GAMES

» Mobile Wars – arkanoid like game

» Phone Hero – you have to touch the correct letter to write the word that is given, in a Guitar Hero like interface

» 3D object – in each face of the object there’s a different phone. You can play with the object and get to know more about the phone

» Backoffice contents management (update phones by newer models, for instance)

» Transparent control table with 4 different control hot spots, highlighted by laser

» Placing the hand on the top of each hot spot triggers a predefined event

2 Videowall units in the shop window

6 HD LCD 1500 nits on each videowall

Special ventilation system to face the high temperatures of Casablanca

Videos & images

Fully configurable contents display (up to 4608 pixel)

Backoffice for contents management

Advertisement contents displayed, when on stand-by – store has good visibility to the street and high traffic both on foot and by car

Advertisement contents defined as timeline in a backoffice - videos and images

Motion sensor system that detects people’s presence and triggers interactive applications (latest mobile phones available, products and services)


CONTENTS

Phone Slider - allows the user to browse a set of features products with associated information.

Jeux de Memoire – this application invites the user to match pairs of cards that represent different cellular phones.

Backoffice contents management (update phones by newer models, for instance)

DISPLAX Crayon is an interactive table designed for children, with entertaining and educational contents included

Keep children entertained while learning educational contents

Create a “fun and joy” atmosphere with a furniture design that is appealing to children

Educational contents included, such as recycling and healthy eating related

Innovative natural user interface

Users can browse the phones available at Meditel

The application uses the full universe of phones and allows the users to filter based on phone features or specs such as
 • Price range
 • Bluetooth support
 • Infra-red support
 • MP3 support
 • Camera support
 • Video support
 • Brand

Backoffice for contents management

MOST INAVATIVE DIGITAL SIGNAGE PROJECT 2011


Meditel Flagship Store project won an INAVATION AWARD for the Most InAVative Digital Signage Project category, during the INAVATION AWARDS 2011 ceremony.